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SA 2010 and the economic opportunities for Gambia
Tuesday, 20 April 2010 21:22
By Abdoulie JohnBarely three months before the 2010 World Cup kick-starts for the first time on the African soil, expectations among Gambians are high over the potential dividend from a tournament that has not only been seen as a source of pride, but also as an opportunity to create added values.
In fact, despite their interest for the game, the World Cup seems to be envisaged by many people as an undertaking with the goal of making money.
“The World Cup is indeed a source of pride not only to South Africans, but to the entire African continent. Africa has played a key role in World football for many years and it would have been a travesty of justice if all regions of FIFA host the World Cup except it. So, it is a pride,” said Peter Gomez, Managing Director of West Coast Radio, which has reached great audience for making sports (especially football) as lead of its radio programming.
Gomez added that interest in the tournament in the country will be very high as Gambians love international football.
Evaluating the role of his radio station, the veteran sports journalist and leading commentator noted that plans are in high gear in order to generate large-scale advertisement opportunities.
“Of course, with previous World Cup tournaments we sold airtime to companies that wanted to advertise. That is to say that this African tournament will give a real boost to the sector in terms of adverts,” Gomez told Jollof News.
He added: “The high level of interest in the event has made it possible for us to maximize the level of earnings in setting up programs around the World Cup. We are in the process of negotiation with a GSM partner. We will be doing a lot around the World Cup and financially it will open optimistic perspectives.”
Momodou Omar Jallow, a video club operator in Talinding, one of the hottest wards in Serrekunda, 7 km from Banjul, is with the view that the 2010 World Cup will increase his daily revenue and keep it at optimum.
“Over the past five years, we’ve been able to survive the crisis that has severely hit video clubs because of matches of the Premiership, La Liga and the Italian league. There is no doubt that the World Cup will make the difference in helping to boost our profits. That’s why I have decided to buy another giant screen so as to satisfy football fans who prefer the crazy ambiance prevailing in video clubs,” he said.
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